In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the companys early days as an intrepid start-up and its evolution into one of the worlds most iconic, game-changing, and profitable brands.In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nikes annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own businessa business that would be dynamic, different.Knight details the many risks and daunting setbacks that stood between him and his dreamalong with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything....
|Title||:||Shoe Dog: A Memoir by the Creator of NIKE|
|Number of Pages||:||386 pages|
|Url Type||:||Home » Shoe » Shoe Dog: A Memoir by the Creator of NIKE|
Shoe Dog: A Memoir by the Creator of NIKE Reviews
Shoe Dog could have been titled, "Buck Naked", because of the way Phil "Buck" Knight bares his soul in this fine memoir. I'm grateful to Knight for putting it all down in black and white. My 12 years with Nike started toward the end of the timeframe of this memoir, and so a lot of what Knight chronicles in Shoe Dog was the core of the Nike creation myth, revealed piecemeal to most of us in the late 70's and early 80's... usually in the form of humorous anecdotes shared over a cocktail or three. ...more
دوستانِ گرانقدر، این کتاب، خاطراتِ <فیل نایت> مالکِ شرکت بزرگِ "نایکی" میباشد و به بهترین شکلِ ممکن نشان داده است که چگونه از کجا به کجا رسیده است و همچون دونده ای تیزپا از منطقهٔ پورتلند، این مسیرِ پیشرفت را طی کرده است... نمیتوان کتاب را چکیده کرد، امّا به انتخاب بخشی از نوشته هایِ کتاب را در زیر برایتان مینویسم که مربوط میشود به دورانی که او در دانشگاه درس میخوانده است و خاطراتش از شخصی به نامِ <بیل بُوِرمن> که تأثیر بسیار زیادی در پیشرفتِ او داشته است و از مربی تبدیل به شریکِ کار ...more
Absolutely brilliant and not at all what I expected. I thought it would be a narrative retelling of the origins of Nike in business book form. Instead it was a memoir of the motivations and actions of the founder. So the tale was told, but the flavor was dramatically different. It is unapologetically first person self-focused, but that was the point. And it worked so well. I also had no idea how Nike began, so the origin story portion was fascinating. This is much more a look I got he mind and h ...more
"I’d tell men and women in their mid-twenties not to settle for a job or a profession or even a career. Seek a calling. Even if you don’t know what that means, seek it. If you’re following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you’ve ever felt."
Shoe Dog is the best business memoir I've ever read and the second most influential book I've read this year so far.
In fact it's quite narrow to call it just a "business" book. ...more
Great story. There is grit, passion, and drama. Phil Knight described with amazing details his journey from selling shoes out of his car to building a multi-billion dollar company. It'd have been an perfect from zero to hero story if it wasn't for its elitism.
All important people in Phil Knight's life seem to be rich and powerful. Knight's parents paid for his college, for his expensive MBA. Then the 24 year old Knight asked for even more money to travel the world, beach-bumming in Hawaii for a ...more
By far the best business person memoir I’ve ever read. Phil is not afraid to admit his mistakes and stand up for all the good things Nike stands for. "Life is growth. You grow or you die."
I'll look at my Nike shoes differently from now on.
"I’d tell men and women in their midtwenties not to settle for a job or a profession or even a career. Seek a calling. Even if you don’t know what that means, seek it. If you’re following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you’ve ever felt."
All I wanted to Hear !
I adored this book right from the beginning. The intro felt magical.
I read Bowerman's biography written by Kenny Moore, who was a teammate of Phil Knight's on the Oregon track team. So I got a little of the history of Blue Ribbon Sports through that account, but not much about the change into Nike. Plus that account focused more on the making/designing of the shoes, which was where Bowerman was revolutionary.
Phil Knight spills his entire guts in this book. While reading, I was thinking, did Ph ...more